Starbucks opens its biggest store yet in Thailand


American coffee house chain Starbucks has opened its biggest store yet in Thailand.

The Starbucks Reserve Chao Phraya Riverfront was officially opened in Thai capital Bangkok on February 12.

It was built inside one of Southeast Asia’s largest shopping malls, IconSiam, strategically placed to oversee the scene Chao Phraya river.

The store utilises a double-level space extending to 1,260 sqm on the seventh floor of the mall so coffee lovers could have a better view of the extensive waterways below.

Signature coffee and drinks will be available at the menu, but it will be the first to serve the Muan JaiTM Blend, a local coffee blend from the northeastern part of the country.

Sara Trilling, President of Starbucks Asia Pacific said the new store will celebrate Thailand’s rich coffee heritage and culture.

She said: ‘For 22 years, Starbucks has been elevating coffee craftsmanship and bringing unique experiences to our customers in Thailand.

‘Today marks a significant milestone as we introduce an exciting new store that recognizes our coffee heritage while celebrating Thailand’s rich and diverse culture.’

Starbucks Reserve Chao Phraya Riverfront is the 417th store branch built in the country.